values

noun
The regard that something is held to deserve; the importance, worth, or usefulness of something. (your support is of great value)
Principles or standards of behaviour; one's judgement of what is important in life. (they internalize their parents' rules and values)
The numerical amount denoted by an algebraic term; a magnitude, quantity, or number. (the mean value of x)
The relative duration of the sound signified by a note. (Rhythmic values are quarter, eighth and half notes, and only the major finger pattern is used in the first chorale.)
The meaning of a word or other linguistic unit. (In either case, the reference to neat depends on its use earlier and on its value as a word.)
The relative degree of lightness or darkness of a particular colour. (the artist has used adjacent colour values as the landscape recedes)

verb
Estimate the monetary worth of. (his estate was valued at £45,000)
Consider (someone or something) to be important or beneficial; have a high opinion of. (she had come to value her privacy)